As a girl who grew up reading fairy tales, I couldn't help but buy into the idea of a knight in shining armor. Acne takes that idea and laughs. These clothes are literally saying "we don't need you to save me, I have my own armor."
I don't think this will be as popular as torn boyfriend jeans, but I can see some DIY posts coming from this. Would I wear this? I would be interested to see what kind of looks I would get walking in downtown Seattle.. that would be a fun experiment.